RocBike.com: The Argyle Years

Many thanks to bike commuter, chicken avenger and Web guy Adam Durand for designing a new look for RocBike.com. Adam did all the work for the impressive sum of $0 because he’s committed to bicycling and bicycle-friendly communities.

As you can see if you’re reading this at RocBike.com, we’ve adopted an argyle pattern for our new look. Why? A few reasons:

1. Argyle is the pattern chosen by the anti-doping Team Slipstream/Chipotle.
2. The argyle pattern is said to have been derived from the tartan of Clan Campbell, of Argyll in western Scotland. It has seen a resurgence in popularity in the last few years, due to its adoption by Stuart Stockdale in collections produced by luxury clothing manufacturer, Pringle of Scotland. (See Wikipedia for more.) (Actually, this had nothing whatsoever to do with the decision.)
3. Argyle is a classic, so-unhip-it’s-hip pattern that makes everything it touches both cool and elderly at the same time. And how many things can claim that? Maybe Phyllis Diller?
4. It’ll look great on the soon-to-be released RocBike.com shirt, sticker and lug wrench collection. Also featuring Phyllis Diller.

In addition to the argyle, Adam also designed the charming crank icon that you’ll find in the navigation bar. And he came up with the logo for the site and for the soon-to-be-launched RocBike Review podcast.

You’ll also notice the new Team RocBike section in the navigation bar. Clicking on any of the names will bring you to a bio of the contributor and a link to all their submissions. This site is a team effort, and my sincere thanks go to Adam, Julie and Jack for their contributions and inspiration.

More changes and upgrades are in store in the near future. Thanks so much for being part of the RocBike community. We’re based in Rochester but open to all. If you’d like to contribute, drop me a line.

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