Please welcome the Rochester Democrat and Chronicle’s new lifestyle site, RocEarth, to the internets:

I wonder who at the D&C has that leaf tattooed on their arm

In the D&C’s style, the site is awkwardly designed and serves as little more than a link farm to the newspaper’s main web site, but, there is a gem: a video currently embedded on the main page, called “Green Riders”:

Don't forget to click the

The video series features a bunch of people who commute in different ways to reduce their carbon footprint, including one bike commuter, but also people who use gas-powered scooters, ride a gas-powered bus, and drive gas-powered cars. Brought to you by Hoselton Auto Mall, currently offering 2 models that get over 30 mpg. But I digress.

Here’s a direct link to the bike commuter profile. The vignette features Rochester resident Emily Lynch discussing her bikes, her bike-friendly community in the South Wedge, and her commute to the Rochester Public Market down busy streets.

As a gas-free purist, I took slightly less interest in the other 3 categories, but it’s good to see people making a difference in all sorts of different ways.

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