Xtracycle-riding mom turns to Twitter after drive-through denial (Comments: 0)

Photo by USA Today

By Bruce Horovitz, USA TODAY

Sarah Gilbert stepped off her bicycle long enough to send one angry tweet via Twitter— and it’s changed the way one fast-growing burger chain treats bike riders.

The 35-year-old blogger, freelance writer and mother of three doesn’t own a car. She gets around usually bike-friendly Portland, Ore., on a custom-made stretch bike that fits all three of her boys, ages 2, 4 and 7. A bumper sticker boasts: “One less minivan.”

But after biking last week into the drive-through of the local Burgerville— an eco-conscious burger chain that even recycles its used cooking oil into biodiesel — she tried to order four cheeseburgers.

No go. She was refused service at the drive-through for, of all things, ordering from a bike. Never mind that the environmentally friendly restaurant chain spent $185,000 on wind energy credits in 2008 to compensate for the electricity used in its 39 stores and at its corporate headquarters.

When Gilbert got home, she sent out a huffy tweet followed by a pointed letter to the chain, which she posted on her blog, cafemama.com. By the next day, the company apologized. In short order, the Vancouver, Wash.-based chain, with locations in Oregon and Washington, revamped its policy and will announce a new bicycle-friendly drive-through program on Sept. 8.

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